The Estée Lauder Company success story today is incomplete without the presence of William Lauder. He is the grandson of the founder of the Company- Mrs Estée Lauder and largely responsible for steering the Company to where it stands today. The Estée Lauder Company is a benchmark in the American beauty and cosmetic industry today. It is one of the best quality premium skin and hair care companies around in the USA today. All the brands William looked after sold remarkably well in the international global market. This is the reason why the William Lauder affair with The Estée Lauder Company is one of the best things that has happened to the Company in recent decades. Let us take a look at his passionate affair with the Company and how his exemplary leadership skills drove the brands he looked after into the number one choices for most people in the world.
William Lauder started off with the success stories of two main brands of The Estée Lauder Company- they were Clinique Laboratories and Origins. He was responsible for the creation of Origins and its unique store within a store concept. This became so popular that all the brands became famous under a single roof.
William Lauder is a scion of the The Estée Lauder family. Both his father and mother were actively involved in the family business. He is the son of Leonard and Evelyn Lauder. His grandmother is Mrs Estée Lauder. She founded this Company along with her husband Joseph. They started making and marketing four products way back in 1946. Their products became very famous and they gradually went on to open a store in a prime New York locality. Later the success of the business found its way into Harrods, London and the Company established another office in Hong Kong.
William Lauder affair with the company began with he spearheading the success of the Company in 2004 after he became Chairman of The Board Of Directors in the Company. He had good business acumen and was able to bring in many changes to the Company. His marketing strategies also clicked and this gave all the brands he managed a major boost. He was also a big inspiration to the staff of the Company and much loved by his peers. William Lauder has been a very asset to the Company today and this is why he will be remembered as a driving force behind The Estée Lauder Company always.
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